His wife said, “The thing’s sittin’ in the yard.
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I essentially got it for free in the early ‘80s. We put out a newsletter.” I said, “How many people in the club?” “Including you? Four.” No matter what you’re into, there’s always somebody way more into it. What Tatras do you have? I’d like to join the club.” They said, “Good, yes, $80. One day I see an ad in a magazine, I call the Tatra club. You meet people who live and breathe these cars. You might pay a little more, but you get a car that’s been maintained properly.Īlso, somebody in the club will let you use their garage, and you’ll help them fix their car. There’s always an elderly person who’s been in the Model A club or whatever for 15 or 20 years. These people who get rid of a car-“Oh, it’s got 65,000 miles on it, I gotta get rid of this thing.” No, that’s barely broken in. It’s got 9 miles on it.” That’s in worse shape than a car that’s driven regularly. I meet guys who say, “I’ve got a Ferrari Enzo. If you enjoy it and it goes up in value, great. If it goes down in value, at least you still like it. Leno, who owns hundreds of vintage rides, hosts Jay Leno’s Garage on NBC and YouTube.īuy what you like. As told to Peter Coy Shop for a Classic Car I sent the women White House Christmas ornaments, and I didn’t send them to the men. I began to hassle my counterpart, saying, “Why don’t you let some of your really good female experts come and talk?” There were never any women in the front row on the Russian side. I made a special point of reaching out to the women in the back row. In any negotiation, you have a front row who sit at the table, and then you have the back row, where the experts are. In my case, the Russians were so used to my being calm that when I lost my temper it had a real effect. A good negotiator has the range to surprise the other side. I was even told by my delegation that my face turned bright red. Although I tend to be a fairly even-tempered person, I lost my temper a couple of times and pounded the table. At various points in the negotiations, you have to show streaks of each. Some focus more on the technical details.
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If you’ve got teenagers at home, you know how to negotiate. I always say being a nuclear negotiator is not rocket science. We’ve got a lot of work to do.” It kind of took the air out of his tires.
But I responded calmly: “I’m sorry you’re late. I invited him to lunch one day, and he ended up coming almost an hour late, expecting me to storm out or to be angry when he showed up. There has to be that edge of uncertainty to get people to pay attention. In any negotiation, you want to have the capability to knock your counterpart off balance from time to time. Her book, Negotiating the New START Treaty, is out this month from Cambria Press.Īnatoly Antonov, who’s currently the Russian ambassador to the U.S., was my counterpart during the New START negotiations. Mónica Durán/Getty Images She led talks with Russia on behalf of the Obama administration that culminated in 2011’s New Strategic Arms Reduction Treaty. Actually happy! We tested a lot of videos over the last year, and believe me, that’s not a typical finding. The ad didn’t just increase uptake, including with Republicans.
This suggests there’s a huge appetite for optimism-for unbridled joy-about the vaccine. The straight-up hype video blew them away. We’d assumed going in that the emotional appeal or the middle-ground ad would be the winner. It’s basically a cheerleader number-people shouting, “Gimme a V!” The tests showed it was far and away the best. For the last one we went nuts with the exuberance level. The second ad was a happy little celebration: footage of cases of vaccines rolling off the conveyor belt, less heartstring-tugging than the first one. The first was a raw emotional appeal, lots of footage of crying health-care workers overwhelmed that the shots are finally coming out. With this in mind, we commissioned three vaccine-specific videos. To promote uptake, a good ad has to avoid this. Often, it performs quite well but causes a backlash among conservatives, especially men. We’ve tested Covid messaging several times since the pandemic began. As of mid‑April about 1 in 5 American adults were unwilling to be vaccinated, according to a Monmouth University poll. Progressive organizations and advocacy groups are using Fellow Americans’ video ads to try to increase coronavirus vaccine rates. Get Wealthy Americans to Pay Their Taxes.Answer Someone Who Asks How the Stock Market or Economy Will Perform.Meet a Deadline for Your Book About Deadlines.Compile a Post-Pandemic Karaoke Playlist.
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